Is it true? Should we be using hashtags on Facebook now?
Short answer is YES
Hashtags are now helping to increase organic reach on Facebook BUT using too many can decrease engagement. As usual it's a constant learning curve in the world of social
Don't go hashtag crazy, stick to a couple
Use them wisely - make sure they are relevant to your content
Used correctly they can help extend your audience
Create unique branded hashtags to help connect your content
Encourage followers to use your #'s to create excitement around a specific event, product or topic!